PLAN DE EMPRESA GOLDSHIP CONSULTORIA POLÍTICA
Fecha
2019-09-04
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Jaén: Universidad de Jaén
Resumen
[ES]Gran parte de la sociedad utiliza internet y las redes sociales para informarse sobre temas políticos en la
actualidad. En consecuencia, la importancia del contenido virtual para la victoria del partido político
en unas elecciones públicas es decisivo. Siendo así, han proliferado empresas en la que consultores
políticos están creando nuevas formas de hacer política y campañas electorales, dónde la clave del
éxito reside en el dominio del contenido virtual y la manera de comunicarse en internet y las redes
sociales.
Con esta oportunidad de negocio nace GoldShip Consultoría Política, un proyecto que tiene como objetivo
cubrir las nuevas necesidades de partidos políticos e instituciones públicas que requieren de este tipo
de empresas.
Este plan de empresa expondrá y analizará los elementos y variables más importantes para evaluar la
puesta en marcha y viabilidad de la empresa.
Palabras clave: Plan de empresa, Consultoría Política, Campañas electorales, Community Manager.
[EN]Nowadays, Internet and social networks are used by the society as an instrument to get information about political issues. Consequently, the virtual content has crucial importance in the triumph of a political party in the elections. In this sense, there is a growth in the number of companies in which political consultants or advisors are creating new ways of doing politics and electoral campaigns. They underline that the key to success in these elections is related to the control of the virtual content and way and style of communication in Internet and social media. GoldShip Political Consulting born as an answer for this business opportunity. It is a project with concrete goals related to the satisfaction of the new requirements that are demanding political parties and public institutions, with the creation of these type of companies.
[EN]Nowadays, Internet and social networks are used by the society as an instrument to get information about political issues. Consequently, the virtual content has crucial importance in the triumph of a political party in the elections. In this sense, there is a growth in the number of companies in which political consultants or advisors are creating new ways of doing politics and electoral campaigns. They underline that the key to success in these elections is related to the control of the virtual content and way and style of communication in Internet and social media. GoldShip Political Consulting born as an answer for this business opportunity. It is a project with concrete goals related to the satisfaction of the new requirements that are demanding political parties and public institutions, with the creation of these type of companies.