El sector oleícola: las TICS y su uso comercial
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2021-06-02
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Jaén: Universidad de Jaén
Resumen
La herramienta utilizada para analizar el grado de implicación que llevan a cabo las cooperativas oleícolas es las TICS. Mediante la cual, obtendremos conclusiones significativas sobre el comercio electrónico. Las empresas analizadas pertenecen a algunas provincias andaluzas (Córdoba, Sevilla, Málaga, Huelva y Cádiz). Primero, se identifica cuántas empresas poseen sitio web, determinando así, cuál es nuestra población objeto de estudio. La metodología empleada se denomina eMICA y consta de 35 variables distribuidas en diferentes fases y niveles, siguiendo una serie de criterios. Ésta determina el nivel de implicación que hay en una empresa en relación con el canal de venta y la interacción con los clientes. Como conclusión, aunque existe un alto porcentaje de cooperativas con sitio web vigente, aún queda mucho por mejorar. La mayoría de éstas están muy desactualizadas y utilizan el canal de venta tradicional, desaprovechando así multitud de ventajas que podrían obtener si utilizaran las TICS.
The tool used to analyze the degree of involvement carried out by the olive cooperatives is the ICT. By means of which, we will obtain significant conclusions about e-commerce. The companies analyzed belong to some Andalusian provinces (Cordoba, Seville, Malaga, Huelva and Cadiz). First, we identify how many companies have a website, thus determining our target population. The methodology used is called eMICA and consists of 35 variables distributed in different phases and levels, following a series of criteria. It determines the level of involvement in a company in relation to the sales channel and interaction with customers. In conclusion, although there is a high percentage of cooperatives with a website, there is still much room for improvement. Most of them are very outdated and use the traditional sales channel, thus missing out on a multitude of advantages that they could obtain if they used ICTs.
The tool used to analyze the degree of involvement carried out by the olive cooperatives is the ICT. By means of which, we will obtain significant conclusions about e-commerce. The companies analyzed belong to some Andalusian provinces (Cordoba, Seville, Malaga, Huelva and Cadiz). First, we identify how many companies have a website, thus determining our target population. The methodology used is called eMICA and consists of 35 variables distributed in different phases and levels, following a series of criteria. It determines the level of involvement in a company in relation to the sales channel and interaction with customers. In conclusion, although there is a high percentage of cooperatives with a website, there is still much room for improvement. Most of them are very outdated and use the traditional sales channel, thus missing out on a multitude of advantages that they could obtain if they used ICTs.