Comercio internacional: el sector oleícola Giennense
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2014-07-08
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Jaén: Universidad de Jaén
Resumen
El sector oleícola de la provincia de Jaén, responsable de más del 40% de la producción nacional de aceite de oliva, y seña de identidad de Ja misma, únicamente llevó a cabo el l 1 % del total de exportaciones de este producto realizadas por España en 20 13. En este trabajo se analiza la actividad exportadora de la provincia de Jaén, con especial referencia a la protagonizada por la industria del aceite de oliva virgen. Para ello, se estudia más de un centenar de empresas, la mayoría cooperativas, de las cuales únicamente 58 se dirigen de manera activa a los mercados internacionales. .....La superación de las dificultades a las que estas empresas se enfrentan dependerá del cambio en la mentalidad de los productores y el apoyo institucional que tengan, pero sobre todo de la capacidad para adaptar un prod ucto tradicional a unos mercados en constante cambio.
The olive oil sector from the province of Jaén, which is the responsible for over 40% of the olive oil's national production, and her identity sign, only executes an 1 1% of the exports of olive oí l from Spain i n 20 1 3. In this project, it is analyzed the export activity from the province of Jaén, focus particularly on the action of virgin olive oil industry. To this end, it i s studied more than one hundred companies, most of them are cooperatives, and only 58 companies of them work actively inside international markets. .....The overcoming of the difficulties from these companies depends of the change of mentality from producers and institutional support that they have, and the capacities to adapt a traditional product in a lot of changeable markets.
The olive oil sector from the province of Jaén, which is the responsible for over 40% of the olive oil's national production, and her identity sign, only executes an 1 1% of the exports of olive oí l from Spain i n 20 1 3. In this project, it is analyzed the export activity from the province of Jaén, focus particularly on the action of virgin olive oil industry. To this end, it i s studied more than one hundred companies, most of them are cooperatives, and only 58 companies of them work actively inside international markets. .....The overcoming of the difficulties from these companies depends of the change of mentality from producers and institutional support that they have, and the capacities to adapt a traditional product in a lot of changeable markets.