Una propuesta para la digitalización del comercio minorista de alimentación en la localidad de Montoro: APP Barrio Shop
Fecha
2021-06-02
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
El presente trabajo se inicia con el análisis de la situación del
pequeño comercio minorista frente al desarrollo creciente de las
grandes superficies y la proliferación del comercio electrónico.
Seguidamente, se trata sobre la importancia de los procesos de
innovación y la orientación al cliente como claves para la
supervivencia de los negocios hoy en día.
Como resultado del análisis anterior, se ofrece una solución
tecnológica, en concreto una aplicación informática orientada al
pequeño comercio minorista de la localidad de Montoro, lugar de
procedencia del autor del trabajo. Para su desarrollo, se aplican
metodologías basadas en el pensamiento en diseño (design
thinking) en las que, a partir del conocimiento de las necesidades
de los clientes, se desarrollan de una serie de soluciones
innovadoras que se materializan en un producto mínimo viable
que se ha denominado App Barrio Shop.
Finalmente, se aportan una serie de conclusiones y reflexiones del
autor.
This paper begins with the análisis of the situation of small reatil business in the face of the growing development of large stores and the proliferation of electronic commerce. Next, it is about the importance of innovation processes and customer orientation as keys to the survival of businesses today. As a result of the previous análisis, a technological solution is offered, specifically a computer application aimed at the small retail business in the twon of Montoro, the place of origin of the autor of the work. For its development, methodologies based on design thinking are applied in wich, based on the knowledge of the clients needs, a series of innovative solutions are developed that are materialized in a mínimum viable producto that is has named App Barrio Shop. Finally, a series of conclusions and reflections by the autor are provided.
This paper begins with the análisis of the situation of small reatil business in the face of the growing development of large stores and the proliferation of electronic commerce. Next, it is about the importance of innovation processes and customer orientation as keys to the survival of businesses today. As a result of the previous análisis, a technological solution is offered, specifically a computer application aimed at the small retail business in the twon of Montoro, the place of origin of the autor of the work. For its development, methodologies based on design thinking are applied in wich, based on the knowledge of the clients needs, a series of innovative solutions are developed that are materialized in a mínimum viable producto that is has named App Barrio Shop. Finally, a series of conclusions and reflections by the autor are provided.