Oleoturismo en la provincia de jaén: visión global y percepción de los residentes
Fecha
2023-01-31
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Jaén: Universidad de Jaén
Resumen
Dentro de las industrias productoras de aceites actualmente se está produciendo un crecimiento hacia otras unidades de negocio como son las actividades turísticas denominadas oleoturismo. Este sector de actividad es de gran importancia dentro de Andalucía especialmente en la provincia de Jaén, dado que es la máxima productora de aceites en el mismo, por lo que esta actividad puede ser un gran atractivo para los turistas y fuentes de ingresos para los residentes de la provincia. Por ello, en este trabajo y apoyándonos en la teoría de intercambio social se lleva a cabo un estudio exploratorio cualitativo mediante entrevistas semiestructuradas para conocer la percepción que los residentes de la zona a de la Campiña tienen acerca de esta actividad. Se puede decir, que, al día de hoy, existe un cierto desconocimiento de las bondades de esta actividad encontrándose la misma en una fase inicial de desarrollo.
Within the olive oil production industry, there is currently a trend towards other business units, such as olive oil tourism. This sector is of great importance in Andalusia, especially in the province of Jaén, given that it is the region's largest olive oil producer. Therefore, this activity can be a major attraction for tourists and a source of income for the province's residents. For this reason, this study, based on social exchange theory, conducts a qualitative exploratory study using semi-structured interviews to understand the perceptions of residents in the Campiña region regarding this activity. It can be said that, currently, there is a certain lack of awareness of the benefits of this activity, which is still in its initial stages of development.
Within the olive oil production industry, there is currently a trend towards other business units, such as olive oil tourism. This sector is of great importance in Andalusia, especially in the province of Jaén, given that it is the region's largest olive oil producer. Therefore, this activity can be a major attraction for tourists and a source of income for the province's residents. For this reason, this study, based on social exchange theory, conducts a qualitative exploratory study using semi-structured interviews to understand the perceptions of residents in the Campiña region regarding this activity. It can be said that, currently, there is a certain lack of awareness of the benefits of this activity, which is still in its initial stages of development.