La oferta de aceite de oliva ecológico a través del comercio electrónico. El caso de Castillo de Canena
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2021-05-24
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Jaén: Universidad de Jaén
Resumen
El comercio de productos ecológicos está creciendo a pasos agigantados, cobrando una mayor importancia dentro del sistema económico. Respecto al consumo de este tipo de productos, se habla de los principales obstáculos que poseen, que son unos altos precios, la desinformación del consumidor y la falta de proximidad a este. Uno de los mecanismos para fomentar el comercio de productos ecológicos lo podemos encontrar en la tecnología. El comercio electrónico ha difuminado las barreras físicas y geográficas que existían entre vendedores y consumidores, reduciendo muchos de los costes que presenta el comercio tradicional. Por ello, se analizará la oferta de aceite de oliva ecológico que se vende a través de las organizaciones que cuentan con sitio web propio, mostrando como ejemplo, un destacado caso de éxito como es la organización Castillo de Canena.
The trade in organic products is growing by leaps and bounds, gaining importance within the economic system. With regard to the consumption of this type of products, the main obstacles are high prices, lack of consumer information and lack of proximity to the consumer. One of the mechanisms for promoting trade in organic products can be found in technology. E-commerce has blurred the physical and geographical barriers that existed between sellers and consumers, reducing many of the costs of traditional trade. For this reason, we will analyse the supply of organic olive oil sold through organisations that have their own website, showing, as an example, an outstanding success story such as the Castillo de Canena organisation.
The trade in organic products is growing by leaps and bounds, gaining importance within the economic system. With regard to the consumption of this type of products, the main obstacles are high prices, lack of consumer information and lack of proximity to the consumer. One of the mechanisms for promoting trade in organic products can be found in technology. E-commerce has blurred the physical and geographical barriers that existed between sellers and consumers, reducing many of the costs of traditional trade. For this reason, we will analyse the supply of organic olive oil sold through organisations that have their own website, showing, as an example, an outstanding success story such as the Castillo de Canena organisation.