Popularidad de las empresas cooperativas vitivinícolas en las redes sociales
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2023-04-18
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Jaén: Universidad de Jaén
Resumen
El sector vitivinícola español se encuentra entre los mayores exportadores mundiales de vino en volumen, pero no en términos de valor, puesto que compite con bajos precios. La integración de las tecnologías de la información y la comunicación en este sector, pueden ser la solución a estos problemas. Las Tics, facilita el acceso a la información y la comunicación. Esta innovación tecnológica, ha contribuido a la aparición de las redes sociales, las cuales juegan un papel muy importante en las cooperativas vitivinícolas. Se pretende dar a conocer la influencia y el impacto de las redes sociales, en las cooperativas vitivinícolas españolas pertenecientes a un sector con gran arraigo a lo tradicional. El objetivo principal consiste en evaluar la presencia de las empresas vitivinícolas en redes sociales, así como su popularidad. Los resultados del análisis, revelan que, aún existen empresas que no se han adaptado al contexto digital.
The Spanish wine sector is among the world's largest wine exporters by volume, but not in terms of value, as it competes on low prices. The integration of information and communication technologies (ICTs) in this sector could be the solution to these problems. ICTs facilitate access to information and communication. This technological innovation has contributed to the emergence of social networks, which play a very important role in wine cooperatives. The aim is to highlight the influence and impact of social networks on Spanish wine cooperatives belonging to a sector deeply rooted in tradition. The main objective is to evaluate the presence of wineries on social media, as well as their popularity. The results of the analysis reveal that there are still companies that have not adapted to the digital context.
The Spanish wine sector is among the world's largest wine exporters by volume, but not in terms of value, as it competes on low prices. The integration of information and communication technologies (ICTs) in this sector could be the solution to these problems. ICTs facilitate access to information and communication. This technological innovation has contributed to the emergence of social networks, which play a very important role in wine cooperatives. The aim is to highlight the influence and impact of social networks on Spanish wine cooperatives belonging to a sector deeply rooted in tradition. The main objective is to evaluate the presence of wineries on social media, as well as their popularity. The results of the analysis reveal that there are still companies that have not adapted to the digital context.