Diseño y puesta en marcha de un estudio de producción de radio
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2014-06-20
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Jaén: Universidad de Jaén
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La radio es un medio de comunicación de masas que nació a principios del siglo XX tal y como hoy se conoce. Transmite mensajes únicamente a través del sonido y, por ello, sólo puede ser percibido por el sentido del oído: es un medio de comunicación unisensorial. Se caracteriza por ser capaz de crear imágenes en la mente del oyente utilizando la combinación de cuatro recursos sonoros: la palabra, la música, los ruidos y el silencio. Exige al oyente un cierto nivel de atención para comprender el mensaje, porque éste es fugaz y el oyente no tiene la posibilidad de detener el transcurso de la información ni de retroceder sobre ella. Esta peculiaridad hace que la radio tenga su propio estilo a la hora de comunicar, facilitándole las cosas al oyente con su lenguaje claro y directo que lo hace único como medio comunicativo. La creación de este medio de comunicación resulta económica si se compara con la prensa o la televisión, no sólo por la infraestructura técnica inicial, sino también por los medios necesarios para la elaboración continua de contenidos. Respecto a la rapidez de la transmisión de la noticia desde que ocurre hasta que es transmitida a la audiencia, la radio es el medio de masas más inmediato. El oyente de radio puede percibir en mayor medida la cercanía de quien le transmite la información que el telespectador o el lector de prensa, porque éste se dirige a él directamente y no a un público general: el locutor de radio habla con el oyente, de tú a tú, no con su audiencia en general.
Radio is a mass communication medium that emerged in the early 20th century, as we know it today. It transmits messages solely through sound and, therefore, can only be perceived by the sense of hearing: it is a unisensory communication medium. It is characterized by its ability to create images in the listener's mind using a combination of four sound resources: words, music, noise, and silence. It requires a certain level of attention from the listener to understand the message, because it is fleeting and the listener cannot pause the flow of information or rewind it. This uniqueness gives radio its own style of communication, making things easier for the listener with its clear and direct language, which makes it unique as a communication medium. The creation of this communication medium is economical when compared to the press or television, not only due to the initial technical infrastructure but also because of the resources required for the continuous production of content. Regarding the speed of news transmission from the moment it occurs until it is broadcast to the audience, radio is the most immediate mass medium. Radio listeners can perceive the proximity of the person delivering the information to a greater extent than television viewers or newspaper readers, because the latter addresses them directly, not a general audience: the radio host speaks to the listener, face to face, not to their audience in general.
Radio is a mass communication medium that emerged in the early 20th century, as we know it today. It transmits messages solely through sound and, therefore, can only be perceived by the sense of hearing: it is a unisensory communication medium. It is characterized by its ability to create images in the listener's mind using a combination of four sound resources: words, music, noise, and silence. It requires a certain level of attention from the listener to understand the message, because it is fleeting and the listener cannot pause the flow of information or rewind it. This uniqueness gives radio its own style of communication, making things easier for the listener with its clear and direct language, which makes it unique as a communication medium. The creation of this communication medium is economical when compared to the press or television, not only due to the initial technical infrastructure but also because of the resources required for the continuous production of content. Regarding the speed of news transmission from the moment it occurs until it is broadcast to the audience, radio is the most immediate mass medium. Radio listeners can perceive the proximity of the person delivering the information to a greater extent than television viewers or newspaper readers, because the latter addresses them directly, not a general audience: the radio host speaks to the listener, face to face, not to their audience in general.