Turismo en Québec, plan de desarrollo y publicidad de visitas bilingue (francés y español)
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2016-10
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Jaén: Universidad de Jaén
Resumen
[ES]La gran variedad de ofertas de turismo en la ciudad de Québec ha hecho de este
territorio uno de los principales destinos internacionales. Por ello se está revisando esta
oferta con la finalidad de abordar la promoción turística desde un viaje organizado y
folletos bilingües desde un punto de vista que renueve y dinamice el sector turístico.
El objetivo de este trabajo es investigar y profundizar sobre el potencial turístico
proporcionado por Québec aplicando la promoción turística.
Para ello, se hará una introducción a Canadá y más en concreto a la ciudad de Québec,
se conocerán y se analizarán la industria turística como potencia económica del país y se
promoverá el turismo para público francófono y europeo a través de un viaje organizado
y folletos bilingües para público castellano hablante y francófono.
[EN]The wide variety of tourism offerings in Quebec City has made this area one of the major international destinations. Therefore this offer is being revised in order to manage the tourism promotion from an organized tour and bilingual brochures from a point of view to renew and invigorate the tourism sector. The aim of this study is to investigate and deepen on the tourism potential provided by applying Québec tourism promotion. To do this, it will be introduced to Canada and more particularly to Quebec City, will be known and the tourism industry will be analyzed as an economic powerhouse of the country and tourism for francophone and European public will be promoted through an organized tour and bilingual brochures for francophone public speaking.
[EN]The wide variety of tourism offerings in Quebec City has made this area one of the major international destinations. Therefore this offer is being revised in order to manage the tourism promotion from an organized tour and bilingual brochures from a point of view to renew and invigorate the tourism sector. The aim of this study is to investigate and deepen on the tourism potential provided by applying Québec tourism promotion. To do this, it will be introduced to Canada and more particularly to Quebec City, will be known and the tourism industry will be analyzed as an economic powerhouse of the country and tourism for francophone and European public will be promoted through an organized tour and bilingual brochures for francophone public speaking.